Believe & Conquer

ADVISORY

"The mission of Believe & Conquer is to guide student-athletes & their families through recruiting, NIL, & personal development with integrity, education, & structure. BAC prepares athletes to succeed at the next level & beyond by emphasizing discipline, accountability, character, & informed decision-making at every stage of the journey"
- CEO & Founder, Frank Smith

Athlete Branding

Personalized BAC Profile Page (Photo, Stats, Highlights, & Biography)
Branding & Social Media Consultation
Consistent Online Presence Designed for College Recruiting

Highlight & Media Support

Professionally Edited Highlights for Athletes
Film Review & Performance Update Sessions
Promotion Through BAC's Social Media Platforms

Advisory & NIL Readiness

Education on NIL Rights & Opportunities
Guidance on Sponsorships, Endorsements, & NIL Compliance
Mentorship with a Certified BAC Advisor

Community & Events

Access to BAC Events & Camps
Guidance & Recommendations for Camps, Tournaments, & Showcases
Networking Opportunities with College Coaches, Scouts, & Recruiters
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Schedule a Call with us Today!

Contact Us

Choose Your Membership

Select the plan that works best for you

Standard

Designed for families who want year-round guidance and structure.

  • Personalized Athlete Development Plan
  • Recruiting Strategy Guidance
  • NIL Education & Strategy Overview
  • Two Professional Highlight Videos
  • Quarterly Athlete Check-In
  • Two Mentorship Sessions Per Month
Most Popular

Elite

For athletes pursuing college athletics, NIL readiness, or deeper exposure

  • Includes Everything from the Standard Membership
  • Access To One Major Camp
  • Personalized Page On Our Website
  • Two Additional Professional Highlight Videos
  • Film Review & Performance Update Sessions
  • Additional Mentorship Sessions Per Month
All memberships renew annually. Cancel anytime.

High School NIL Rules by State

Find out if your student-athlete is in an eligible state for the BAC program.

Learn more

BAC Apparel

Shop Our Collection

Everyday 'BAC' T-Shirt

Everyday 'BAC' T-Shirt

$25.00
Dri-Fit 'BAC' T-Shirt

Dri-Fit 'BAC' T-Shirt

$25.00
Everyday 'BAC' Sweatshirt

Everyday 'BAC' Sweatshirt

$45.00
Long Sleeve Dri-Fit 'BAC' Shirt

Long Sleeve Dri-Fit 'BAC' Shirt

$30.00
BAC Quarter-Zip Pullover

BAC Quarter-Zip Pullover

$35.00
'BAC' Windbreaker Jacket

'BAC' Windbreaker Jacket

$50.00
Zip-Up 'BAC' Hoodie

Zip-Up 'BAC' Hoodie

$45.00

Ready To Join BAC?

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Our Team

Frank Smith

Frank Smith

CEO & Founder

Frank is responsible for the vision, strategy, and culture of Believe & Conquer. He oversees advisor alignment, NIL education standards, partnerships, and national expansion. Frank’s leadership ensures BAC operates with integrity, purpose, and a long-term mindset rather than short-term gain.
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Amelia Smith

Amelia Smith

Director of Family Engagement

Amelia serves as the bridge between BAC and athlete families. She leads family education and communication, ensuring parents clearly understand recruiting pathways, NIL regulations, expectations, and decision points. Her role is critical in building trust, reducing confusion, and protecting families throughout the athlete’s development journey.
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Lake George

Lake George

Basketball Advisor | Athlete Development | West Coast Region

Lake works with basketball athletes and families on the West Coast, supporting skill development, recruiting education, and consistent communication. He helps athletes understand expectations while reinforcing BAC standards and preparation habits.
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Noah Guess

Noah Guess

Director of Creative Media & Content

Noah leads all media strategy, highlight film production, and digital brand execution. He ensures athletes are represented professionally and accurately, while maintaining consistency with BAC’s values and long-term credibility with college programs and partners.
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Taevon Bailey

Taevon Bailey

Advisor | Midwest Region

Taevon works directly with athletes and families across the Midwest. His role includes athlete evaluation, recruiting education, ongoing development guidance, and representation of BAC at camps, schools, and events. He serves as a trusted advisor and on-the-ground leader within his region.
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Kenzie Elkins

Kenzie Elkins

Basketball Advisor | Athlete Development | Player Mentorship | West Coast Region

Kenzie supports basketball athletes through individualized development planning, mentorship, and recruiting preparation. Her role focuses on confidence-building, discipline, work ethic, and long-term readiness for collegiate competition, particularly within the West Coast basketball landscape.
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Sandy Shepard

Sandy Shepard

Regional Scout | Women's Athletics | Midwest Region

Sandy focuses on identifying and supporting female athletes across women’s sports. She advocates for women’s athletic opportunities, educates families on recruiting and NIL realities, and helps ensure female athletes receive equitable guidance and exposure.
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Sabrina Lobato-Gonzales

Sabrina Lobato-Gonzales

Director of Operations

At BAC, Sabrina oversees day-to-day operations, financial systems alignment, compliance support, and internal processes, ensuring athletes, families, advisors, and partners experience a professional, well-governed organization.
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