"The mission of Believe & Conquer is to guide student-athletes & their families through recruiting, NIL, & personal development with integrity, education, & structure. BAC prepares athletes to succeed at the next level & beyond by emphasizing discipline, accountability, character, & informed decision-making at every stage of the journey"
- CEO & Founder, Frank Smith
Believe & Conquer
BAC Memberships
Development
$19.99
Designed for athletes who are beginning their recruiting journey & need early exposure & guidance.
Exposure
Monthly
Yearly
$69.99
/month
Designed for athletes who need consistent visibility & increased communication with college coaches.
Elite
Monthly
Yearly
$95.99
/month
Designed for athletes who require maximum exposure & urgency in their recruiting process.
Development
$19.99
Designed for athletes who are beginning their recruiting journey & need early exposure & guidance.
Exposure
Monthly
Yearly
$69.99
/month
Designed for athletes who need consistent visibility & increased communication with college coaches.
Elite
Monthly
Yearly
$95.99
/month
Designed for athletes who require maximum exposure & urgency in their recruiting process.
All Services BAC Offers
Click HereHighlight Packages
Newcomer Package
1 Highlight Video
Perfect for newcomers looking to showcase their skills & start building recognition.
Prospect Package
2 Highlights | 3 Short Reels
Designed for athletes ready to stand out and get noticed.
Recruit Package
3 Highlights | 5 Short Reels
Built to prepare and showcase your skills to colleges and coaches.
Newcomer Package
1 Highlight Video
Perfect for newcomers looking to showcase their skills & start building recognition.
Prospect Package
2 Highlights | 3 Short Reels
Designed for athletes ready to stand out and get noticed.
Recruit Package
3 Highlights | 5 Short Reels
Built to prepare and showcase your skills to colleges and coaches.
High School NIL Rules by State
Find out if your student-athlete is in an eligible state for the BAC program.
Signed Athletes
Schedule a Call with us Today!
Contact UsOur Team
Frank Smith
CEO & Founder
Frank is responsible for the vision, strategy, and culture of Believe & Conquer. He oversees advisor alignment, NIL education standards, partnerships, and national expansion. Frank’s leadership ensures BAC operates with integrity, purpose, and a long-term mindset rather than short-term gain.
Amelia Smith
Director of Family Engagement
Amelia serves as the bridge between BAC and athlete families. She leads family education and communication, ensuring parents clearly understand recruiting pathways, NIL regulations, expectations,
and decision points. Her role is critical in building trust, reducing confusion, and protecting families throughout the athlete’s development journey.
Lake George
Basketball Advisor | Athlete Development | West Coast Region
Lake works with basketball athletes and families on the West Coast, supporting skill development, recruiting education, and consistent communication. He helps athletes understand expectations while reinforcing BAC standards and preparation habits.
Noah Guess
Director of Creative Media & Content
Noah leads all media strategy, highlight film production, and digital brand execution. He ensures athletes are represented professionally and accurately, while maintaining consistency with BAC’s values and long-term credibility with college programs and partners.
Taevon Bailey
Advisor | Midwest Region
Taevon works directly with athletes and families across the Midwest. His role includes athlete evaluation, recruiting education, ongoing development guidance, and representation of BAC at camps,
schools, and events. He serves as a trusted advisor and on-the-ground leader within his region.
Kenzie Elkins
Basketball Advisor | Athlete Development | Player Mentorship | West Coast Region
Kenzie supports basketball athletes through individualized development planning, mentorship, and recruiting preparation. Her role focuses on confidence-building, discipline, work ethic, and long-term
readiness for collegiate competition, particularly within the West Coast basketball landscape.
Sandy Shepard
Regional Scout | Women's Athletics | Midwest Region
Sandy focuses on identifying and supporting female athletes across women’s sports. She advocates for women’s athletic opportunities, educates families on recruiting and NIL realities, and helps
ensure female athletes receive equitable guidance and exposure.
Sabrina Lobato-Gonzales
Director of Operations
At BAC, Sabrina oversees day-to-day operations, financial systems alignment, compliance support, and internal processes, ensuring athletes, families, advisors, and partners experience a professional, well-governed organization.
